Sonja Prokopec
Opinion
30 November 2023
•
Premiumisation as a differentiator is an untapped opportunity for non-luxury brands, which with purposeful yet creative marketing strategies incorporating sustainability, can position themselves in a more premium way, says ESSEC Business School’s Sonja Prokopec.
Opinion
12 July 2022
•
Amid the changes and challenges in the APAC premium retail market, WARC speaks to ESSEC Business School’s Sonja Prokopec about who the region’s luxury consumers are and what luxury brands have to do to connect with them.
